Hram

Cover image hram
Business
Location:
Novi Sad, Serbia
Surface:
6512 m2
Year:
2007
About:

The object conceived in this way in terms of functionality, technology, and design tends to set standards that already exist in other environments, and thus become a recognizable sign, a benchmark - both visually and in the public's mind, in one word - a brand.

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The offered solution is the result of looking at the key aspects of the task: the specifics of the location due to the immediate proximity of the temple, a functional solution in the direction of greater flexibility, and solving these two in a way that could be described as branding. The brand is ubiquitous and first of all, implies recognition that brings market success. In this sense, the architecture of a business facility can undoubtedly play an important role in creating the image of a company. And it's not just about visual identity. From a broader point of view, being beautiful and visually interesting is no longer enough - it is necessary to express the principle of responsibility and responsible business. As a possible answer, environmentally responsible architecture appeared - what is a trend in the world in a country without environmental awareness and regulation would become a gesture that goes beyond building an image and establishing standards.

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